We are looking for a dynamic and experienced Global Product Manager who will take responsibility for our standard product portfolio in the field of laser technology, define our value proposition, and drive the market launch strategy. The Product Manager is responsible for shaping the global product strategy, managing the product life cycle, and cross-functional collaboration to ensure successful product development and market launch. The ideal candidate will have a strong technical background, preferably in laser technology, combined with a keen understanding of business and commerce and excellent leadership skills. The position is based in Freiburg and requires approximately 20% international travel.
- Responsibility for the product life cycle, from concept to global market launch plans, including implementation of rationalization strategies for positioning the laser product portfolio.
- Management of product performance to ensure that sales, profitability, and growth targets are met or exceeded. (P&L responsibility).
- Develop and implement the product strategy and roadmap to enable long-term growth and sustainable success of the product line.
- Independently conduct VOCs (Voice of Customer), market research, and analyses (including Mekkos) to identify market size, growth rates, drivers, and emerging opportunities in the laser industry.
- Conduct VOCs to identify customer needs and segments, derive value propositions, and develop product positioning and messaging.
- Translate user requirements into technical specifications and work closely with development and cross-functional teams throughout product development and improvement.
- Responsible for implementing all central marketing measures for new products, including the development of effective pricing strategies and comprehensive go-to-market plans.
- Actively support the global marketing and sales organization by creating marketing materials, sales tools, and training programs.
- Lead and manage customer-focused activities together with the sales team, e.g., customer surveys (VOCs), product performance metrics, market feedback, and customer satisfaction to identify optimization potential.
- Responsible for creating business cases to justify investment decisions.
- Monitoring new market, application, and technology trends in the field of laser technology.
