Position Overview
We are looking for a dynamic and experienced Global Product Manager to take ownership of our Laser Projector product portfolio, defining our value proposition and driving go-to-market strategy. The Product Manager will be responsible for shaping the product strategy, managing the product lifecycle, and collaborating cross-functionally to ensure successful product development and commercialization. The ideal candidate will have a strong technical background, preferably worked in the Laser Projector Market & Industry combined with excellent business acumen and leadership skills. The position will be based in Freiburg Germany and will require approx. up to 30% global travel.Key Responsibilities
- Full ownership of the product life cycle, from concept to global launch plans and rationalisation for Laser Projector Products/Applications.
- Manage product business performance ensuring product line meets or exceeds the target revenue, profitability and growth targets (P&L accountability).
- Develop and execute product strategy and roadmap to enable long-term growth and sustainable success for product line.
- Independently conduct market research and analysis (incl mekkos) to identify market size, growth rates and drivers and emerging opportunities in the Laser Projector industry.
- Conduct VOC’s to identify customer needs and segments, derive value propositions and develop product positioning and messaging.
- Translate user requirements into technical specifications and collaborate strongly with engineering teams and cross functional teams throughout the product development & improvement process.
- Execute all key New Product marketing deliverables incl. pricing strategy definition and go-to-market plans.
- Actively support the global sales organisation by developing marketing collateral, sales tools, and trainings.
- Lead and manage customer centric activities together with the Sales Team like i.e., VOC, product performance metrics, market feedback, and customer satisfaction to identify areas for improvement and optimization.
- Owns business case creation for purpose to justify investment decisions
- Stay ahead of new industry/market/application trends and technology related to Laser Projector technology products.
